ACTION PLAN
GOV-MARKETING
GOV-MARKETING ACTION PLAN (GMAP)
Government Marketing Action Plan “The Outside Edge” this is a 30-Day Strategy and Action Plan that is customized specifically for your business. This is designed to be a CRAWL, WALK & RUN process to provide your organization with a complete road map for identifying your target market, actively connecting with buyers and decision makers in the government marketplace.
WHY IS THE MAPPING PROCESS SUCCESSFUL?
The “GAP” is specific and is focused on your business goals, your niche in the
market and consists of one-to-one consulting and coaching based on the (5) P’s strategic
planning process that has helped our members and clients win over $957 million dollars in government contracts.
**Recommended Software & Tools to reduce the timeline to win contracts
- GovFast Track Software
- Capability Videos
- GovGenie
WE LISTEN
Listen & fully understand a clients unique requirements before providing solutions. We use a complete strategy and proof of concepts to walk you through a winning strategy for your business.
INNOVATIVE SOLUTIONS
Your marketing process is specific to your businesses and not a cookie cutter fits all solution. GCA In-house solutions which are Thinking Big, Thinking Smart, Realistic and within the specific scope of your business and capabilities.
WE DELIVER
We help set your business up for success and deliver a proven formula & mentoring on the next steps your business can implement NOW. We provide a variety of support tools to help you not just WIN a contract once, but continuously WIN Contracts.
THIS IS A WEEKLY BREAKDOWN OF THIS COMPREHENSIVE PROGRAM
– How Big is the Government Market
– 20-Point Business Assessment
– Website Analysis
– Identify Major & Minor NAICS Codes
– System for Award Management Registration (SAM)
– Strategic Keyword Analysis
– Online Reputation Analysis
– Create a Powerful Capability Statement(s)
– Benefits of Certifications if Applicable
– Analysis of the company website & Government tab
– The Science Behind Speaking Governeese & Business Cards
– Americans with Disability Act (ADA) Compliance Avoid Potential Website Challenges
– SEO Analysis (Search Engine Optimization) Google/Edge Browser Business Resources
– Proper Government Website Registration in Dynamic Small Business Search Database
– Identify Methods & Techniques to Differentiate your Product or Service
Week (2) Your Government Market Analysis
– Who is Buying Your Products & Services
– Dream 100 + GovFast Track Software
– Identify the Multiple Platforms to Conduct Market Research
– GovGenie – Sophisticated Bid-Match & Collaborative CRM & Tracking
– Establish Your Target Markets in the Government Market
– Identify Competition and Potential Teaming Partners
– Identify Subcontract Opportunities – Possible Joint Ventures
– Target Agencies & Contracting Offices
– What are Piggy-Back Opportunities
– Bidders Lists
– Understanding Good and NOT So Good Opportunities
– Developing Teaming Agreements
– Techniques on How to Price Your Work
**GovGenie & GFT
– Analyze Current Opportunities
– Understand the Power of Unsolicited Proposals, Sole Source & IDIQ Opportunities
– Market Intelligence Review, Forecasting & Training
– Review Top Agencies and Prime Contractors in Your Industry
– How Does Your Business Stack Up Against Competitors
– Reach out to Contracting Officers & Decision Makers
– Establish 90 Day Road Map
– Discuss the Capture Planning Process
– Attend Local Online & In-person Events (Network)
– Access to Office Hours Training Sessions
Week (4) Implementation, Strategy & Execution
– One to One Consultation with Senior Government Marketing Consultant
– 5-hour mentor coaching
– Refine Email Marketing Strategy
– Discuss the Power & Flexibility of GovFast Track Software
– GovGenie Benefits (CRM, Teaming, Direct Search)
– Access to Office Hours Training Sessions
**Free Year Subscription to the Premier Government Contracting Directory**
Support products and services available for GCA members and clients.
